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ACPM/OJD : les médias d’informations généralistes plébiscités

Etude | Médias / 24 mars 2020

l'ACPM, dans son rôle de tiers de contrôle de la diffusion des médias, propose une analyse de la fréquentation des supports numériques lors du premier tour des élections municipales, qui coïncidaient aux premières annonces des mesures de confinement pour la population. Ce sont plus de 335 millions de visites, en 48 heures, qui ont été effectuées sur la centaine de marques de Médias d’Information contrôlées par l'ACPM. Soit le triple de fréquentation d’une période normale, dont 80 % réalisés sur les supports destinés aux terminaux mobiles (sites mobile, AMP et applications). On note également que les jours suivants le premier tour des élections municipales restent sur de très hauts niveaux de consultation et présagent de la poursuite de la forte consommation de ces Médias.

Vous trouverez ci-dessous les 10 sites et 10 applications d’informations les plus fréquentés et leur progression sur la période.

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18 thoughts on “ACPM/OJD : les médias d’informations généralistes plébiscités

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